Correct protection

Some companies simply protect everything that can be protected and pay a lot of unnecessary fees. Others don’t even take time to look at their intangible assets, run straight into infringement proceedings or have to stand and watch how their products are copied by competitors. These facts have come to light in scientific studies carried out at our request. Neither makes much sense.

Optimal protection differs for each company. For instance, it can depend on the line of business, on the market environment, on the individual willingness to take risks as well as on how far the danger of misuse exists. IP rights don't always provide optimal protection in every case. For example, keeping an invention secret can be better than having it patented.

Well-considered protection

What should you protect, how and where? Analyse your needs and weigh up the various protection options. You’ll find detailed information in our  "Guide for Innovative and Creative Minds" and also under Trade marks, Patents, Designs and Copyright.

It’s a good idea to first discuss your protection strategy with a patent attorney or trade mark consultant.