SMEs report

The experiences SMEs have with their Intellectual Property (IP) are quite different. Some illustrative examples provide an easy introduction to the topic.

Measurable benefits

With their lucrative premium image, Lantal Textiles AG can demand a brand premium from its customers. Here, we look at why.

Thomas Burst, Lantal Textiles AG

The cross and the logo

There are no concessions on the internet, as Thomas Heinrich, founder of, discovered in relation to his trade mark.

Thomas Heinrich, Best Swiss Products AG

From DIY to inventor

Moritz Mühlebach from Zurich tells us how he manages his intellectual property.

Moritz Mühlebach, Profloor Technology GmbH

Marketing with a seal of quality

Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.

Ronald Huber, Aarplan Architekten AG

Back in step

A fatal inheritance: why Barbara Artmann, CEO of Künzli SwissSchuh AG, no longer leaves brand management up to chance.

Barbara Artmann, Künzli SwissSchuh AG

Switch cabinets for the New Rail Link through the Alps (NRLA)

Strategic protection through patents: how Swibox AG built up a new business segment

Hans Ulrich Zwahlen, Swibox AG

The innovative doctor

Step by step towards intellectual property protection - the surgeon, Philipp Kirchhoff, from Basel has developed an implant that stabilises artificial bowel openings.

Philipp Kirchhoff, Koring GmbH

Pretty smart

State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.

Beat Karrer, Studio Beat Karrer GmbH

The coveted “Belper Knolle”

What counts is exclusivity: how the Bernese company, Jumi AG, markets its local produce.

 Mike Glauser und Jürg Wyss, CEOs, Jumi AG

Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.

Heinz Schmidhauser, CEO, EKU AG

Patent searches as a signpost: the Lucerne company Bächli AG attunes itself to the current surge of innovations in transformer technology. 

Herbert Bächli, CEO, Bächli AG

Worldwide success with wooden games - cuboro boss Matthias Etter keeps  free riders at bay with the help of trade mark protection.

Matthias Etter, CEO, cuboro AG

IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.

Michael Mrochen, CEO, Iroc AG

Patents as a springboard - young businessman, Niccolò Pini, impresses the investors with his IP management.

Niccolò Pini, CEO, kringlan composites AG

The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection. 

Rainer Küschall, CEO, Küschall AG

Trade mark protection for niche providers - Gabriela Manser turns Flauder into a trend drink.

Gabriela Manser, CEO, Mineralquelle Gontenbad AG

Pulling no punches - how Prionics, a life science company in Zurich, defends its intellectual property.

Markus Moser, CEO, Prionics AG

Exclusivity and protection against imitators - the Appenzeller Thomas Sutter focuses on design protection with his new chair and table models.

Thomas Sutter, CEO, Thomas Sutter AG