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The experiences SMEs have with their Intellectual Property (IP) are quite different. Some illustrative examples provide an easy introduction to the topic.
With their lucrative premium image, Lantal Textiles AG can demand a brand premium from its customers. Here, we look at why.
Thomas Burst, Lantal Textiles AG
There are no concessions on the internet, as Thomas Heinrich, founder of bestswiss.ch, discovered in relation to his trade mark.
Thomas Heinrich, Best Swiss Products AG
Moritz Mühlebach from Zurich tells us how he manages his intellectual property.
Moritz Mühlebach, Profloor Technology GmbH
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG
A fatal inheritance: why Barbara Artmann, CEO of Künzli SwissSchuh AG, no longer leaves brand management up to chance.
Barbara Artmann, Künzli SwissSchuh AG
Strategic protection through patents: how Swibox AG built up a new business segment
Hans Ulrich Zwahlen, Swibox AG
Step by step towards intellectual property protection - the surgeon, Philipp Kirchhoff, from Basel has developed an implant that stabilises artificial bowel openings.
Philipp Kirchhoff, Koring GmbH
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH
What counts is exclusivity: how the Bernese company, Jumi AG, markets its local produce.
Mike Glauser und Jürg Wyss, CEOs, Jumi AG
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG
The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection.
Rainer Küschall, CEO, Küschall AG
Exclusivity and protection against imitators - the Appenzeller Thomas Sutter focuses on design protection with his new chair and table models.
Thomas Sutter, CEO, Thomas Sutter AG